Social media is the communication among people in which they create, share or exchange information and ideas in virtual societies and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well. Platforms like twitter, Facebook, and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.
Furthermore, social media hinge on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication among organizations, communities, and individuals.
Social media vary from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many properties that stem from internet usage.
This is the who and the where of social media users.
1. 72% of all internet users are now active on social media
2. 18-29 year olds have an 89% usage
3. 71% of users access social media from a mobile device.
Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.
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